The objective:  Build further awareness of the CU Restart – Student Exclusive Proposition, Attract students to try the Student Exclusive Proposition, Build loyalty, Repetitive usage, Inspire already CU users (ambassadors) to influence non CU users

 

The idea: We created a Facebook application in which users were asked to create their team based on their interests, their lifestyle, their University department. For example:

   * Architects with bikes

   * Fine Arts School Thessaloniki

   * Fashionistas@Law school

   * Patra’s chemical engineers

 

The goal was to provoke students to be part of a team that they can identify themselves in, a team that inspires them and creates the sense of community. Students (especially already CU members - ambassadors) would try to ‘infect’ their fellow students, who would try ‘infect’ other friends and so on… in order to create the strongest ‘infected team’ / Community.

 

All infected users got their profile picture x-rayed in their team’s page and would receive free sms, a year’s free calls and other various students gifts.

 

Channels: Facebook, Banner Campaign, Viral Campaign, Twitter, Youtube

 

Responsible for the Creative Direction, Art Direction and Web Design